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The 5th Annual Digital Health Summit 2014 Delivered
If conversations are a catalyst of innovation, then the Digital Health Summit 2014 nailed it in spades. From the riveting stories of how digital health has been saving lives to breaking down...
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Open Market Doors: Strategies to Achieve Cross-functional Cooperation to...
Although brand marketing and payer marketing are driven by different day-to-day business needs, they share the same common goal: Ensuring that patients have access to the medications they need. Each...
View ArticlePractical Healthcare Reform and the Impact of Change
As a consequence of recent healthcare reforms, providers are facing increasing financial pressure. This pressure has resulted in new market structures and dynamics that are affecting pharmaceutical and...
View ArticleThe Evolution of the Specialty Pharmacy Effectively Partnering for Persistence
The specialty pharmacy industry has evolved over the years to meet the challenging needs of patients receiving specialty medications for diseases such as rheumatoid arthritis, multiple sclerosis,...
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Value and Impact of Early Commercialization on Drug Development
A new product launch, perhaps the single-most important initiative for a company, is the culmination of years of research and planning. Although the product launch is only a relatively brief moment in...
View ArticleSix Tips to Ensure Native Advertising Works for Your Pharma Brand
Publishers, marketers and agencies are all buzzing about native advertising. While many are stuck debating the semantics of native ads, only a handful (34% of agencies, and even fewer healthcare...
View ArticleAdapting Pharma Websites to a Mobile World
The rapid market expansion of web-enabled devices has dramatically changed our approach to creating and deploying websites in the pharmaceutical marketing space. It is paramount that pharmaceutical...
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The Keys to Becoming a Great Leader: Advocacy and Inquiry
“Why does my team resist my plan for the future? My vision is clear, well supported and presented in a variety of formats?” The answer is embedded in the second sentence above. It only describes half...
View ArticleHow Millennials are Shifting the Paradigm Around Privacy in Healthcare
Though this year’s Super Bowl ads didn’t leave much to talk about, there were a few notable spots, one of which was Microsoft’s touching message about technology empowering people—real people, with...
View ArticleCan Voice-activated Ads Work for Pharma?
You can ask your phone for a weather report. To set your alarm for the morning. To give you directions to the nearest pizza place. For movie show times. Sports scores. Recipes. You can even ask your...
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